Engaging with reviews (both positive and negative) isn’t just reputation management, it’s an opportunity to build a loyal community. Whether you’re looking for strategies to get more positive feedback, tools to streamline the process, or tips on how to get started, we’ve got you covered. Although it is free for users, Trustpilot operates a freemium model for businesses where firms can pay to show Trustpilot reviews on their website. Trustpilot reviews are displayed in chronological order as they are published. Thus, you will find the most recent reviews at the top of the page. On Trustpilot it is possible to filter the reviews by keywords, language and star rating.

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We consider reviews to be user-generated content owned by their author, and they are the only one who can edit or permanently delete their reviews. Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines. Instead, set up a strategic follow-up system that reminds customers at the right time without overwhelming them. Best for multi-location businesses and enterprises that need an advanced, AI-powered solution for large-scale review management.

How to Encourage Customers to Share Video Reviews

Companies on Trustpilot can’t offer incentives or pay to hide any reviews. If a specific review (as opposed to the whole profile) seems suspicious to you, try looking into the reviewer. Accounts without profile pictures or names have naturally less legitimacy than complete profiles. Addressing complaints professionally, offering solutions, and showing a willingness to improve can turn a dissatisfied customer into a loyal one.

Fighting fake reviews

At the time of writing, TeePublic has a Trustpilot rating of 4.3 out of 5 stars from a collection of 134, 551 reviews. If you wish to write your own review, simply tap on how many stars you want to give the company, and then click “Write a review” to start typing your thoughts and experiences. Once you’re done confirming and verifying everything, Trustpilot will require you to sign in with either your email address, your Google account, or your Facebook account in order to publish the review. It enables businesses to collect customer reviews from various sources, monitor brand sentiment, and showcase positive feedback across digital channels. It’s now easy to make purchases at a business located halfway around the world via your smartphone.

For example, you can set triggers for post-purchase reviews, service follow-ups, or long-term customer check-ins to gather feedback at relevant touchpoints. With the right approach to marketing review, you can help establish trust, elevate brand reputation, and attract new customers. We often think of marketing reviews as a way to boost sales and build brand trust, and that’s absolutely true. Marketing review is the strategy of leveraging customer feedback to enhance your brand’s reputation and attract more customers. With the rise of review marketing platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. The Trustpilot community contributes massively to the protection and promotion of trust on the platform.

  • Although it is free for users, Trustpilot operates a freemium model for businesses where firms can pay to show Trustpilot reviews on their website.
  • For those paying the higher amounts, they will have access to an account manager or a customer success manager.
  • While it’s great to showcase positive feedback, all-perfect review profiles in marketing reviews can seem suspicious.
  • From mishandling negative feedback to buying fake reviews, these missteps can hurt your brand’s credibility.

Everyone is free to leave reviews on Trustpilot, but there are a couple of guidelines you need to keep in mind before doing so. Before you can leave a review, you must first check a box to confirm that the review you’re leaving on the company’s page is a personal experience of yours that actually happened. Then, you must also type in your valid email address so that your review can be verified and posted. Finally, you may want to embed Trustpilot reviews on your website. This acts as social proof to establish the legitimacy of your business.

It said the online estate agent, Purplebricks had 62,000 Trustpilot reviews and a score of 9.5 out of ten. However, Countrywide, one of Britain’s largest estate agents, has only 123 reviews and a score of one out of ten. Meanwhile, Argos, a high street stalwart better known for its catalogues than perhaps its expertise and customer care, has a much higher average of four-and-a-half stars.

As you can see, having a high rating is a priority for most businesses out there. Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Trustpilot is free to use, although you have to create an account to leave reviews or claim your business profile.

Essentially, it’s about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Reviews shape brand credibility and influence customer decisions. This review marketing guide covers everything from generating and managing reviews to using them for growth. Trustpilot reviews are governed by a solid policy and conditions set up by the platform. This initiative aims to build trust between businesses and their consumers. It is therefore imperative that every user respects these conditions in the interest of the entire Trustpilot community.

It doesn’t take long on Trustpilot to uncover other examples of businesses scoring very differently to each other in a way that could surprise those who shop their regularly. You also do not need to limit yourself to Trustpilot reviews, as great a resource as it may be. There are other great tools such as Repuso which you can use instead of or – even better – in conjunction with Trustpilot. Be sure to make use of this valuable resource because it can save you considerable time and effort creating what’s already done for you. The company has grown substantially, especially in the last few years. The company was listed on the London Stock Exchange in March 2021, with the initial public offering raising around $640 million, making it the largest IPO for the exchange in nearly a decade.

  • I love the ability to pay with PayPal 🧾 as I always find this to be a very secure 🔐 payment method.I anxiously await their delivery 🚐 so that I can try it, and see if it is as truly amazing 😁 as advertised.
  • Trustpilot provides a valuable resource for consumers to read reviews about businesses before making a purchasing decision.
  • Also, in May of 2021, they started issuing the company’s yearly transparency report, in which they give fairly detailed insights into how they do business.
  • That means that we’re quick to the internet if we want to complain about something but not so much when we’re giving praise.
  • Our vision is to become the universal symbol of trust — by empowering people to shop with confidence, and helping companies improve.

However, ignoring negative feedback can make your business seem unresponsive or uninterested in customer concerns. With its substantial SEO benefits and integration options, Trustpilot helps businesses enhance their online presence and drive conversions through authentic reviews. Best for local businesses, service providers, and healthcare professionals who want a direct and conversational way to collect reviews. Everything is pulled into one centralized dashboard, making it easy to track, respond to, and analyze reviews from multiple platforms in one place.

What role does AI play in online review marketing?

These are just a few powerful advantages of marketing reviews, but the impact goes even deeper. 15% of all Google search results are related to local business information, and reviews play a big part in forex indicators pdf that ranking. A clothing brand notices repeated reviews mentioning that their jeans have small pockets. Instead of just acknowledging the issue, they use that insight to redesign their jeans with deeper pockets, leading to happier customers and stronger sales.

It can be tough to invite a customer to give your business a review when you know that they did not have an amazing experience, but the knowledge gained from that pays dividends in the long run. This is an important distinction to make because, if you’re a business, you need to follow Trustpilot’s guidelines (which are strictly enforced) for soliciting reviews. If you scroll down a bit, you’ll find a breakdown of all the reviews that has already been posted. Thanks to this feature, you can easily see how many gave bad or poor reviews, or how many are excellent reviews. This can seriously help you decide if you want to push through in purchasing from a certain store.

They might even consider a bad review reassuring and overall positive because it adds credibility to all your other great reviews. If consumers want to leave a review or share their experience with a certain company, then they just have to create a free account in order to do so. Similarly, companies can also create free accounts so that they can respond to the consumers’ reviews.

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Businesses can integrate review marketing by actively collecting reviews through automated requests, responding to feedback, and showcasing positive reviews across digital channels. Using SEO-friendly review widgets, social proof in ads, and AI-driven types of enterprise management systems sentiment analysis further enhances the impact. Getting started with customer review marketing doesn’t have to be overwhelming.

So, boosting the number of reviews for your brand (especially positive ones) could increase your sales. When you create a business account, you can start inviting customers to leave feedback. As we mentioned at the beginning of this article, consumers often use third-party review sites to research a product before buying it. In fact, 91 percent of customers say that reading a positive review will make them more likely to purchase an item. A strong customer review marketing strategy isn’t a one-time effort—it’s an ongoing process that builds brand trust, credibility, and long-term business growth.

This means that not everyone who has a comment or criticism is able to make one. Retail experts say a close eye needs to be paid to review sites, because they play an increasingly important part in people’s shopping decisions. That means they can save you the hassle of curating which reviews to show on your website, and they can be tailored to your brand. It’s best to use as many of these finexo review methods and as frequently as you can. That will not just help your TrustScore, but it will also give you a better chance to understand your customer’s concerns and improve accordingly.